Hei-Hey | Nordic-inspired. Maine-rooted. Designed for everyday magic.

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Not goodbye, just scooting. Pop-up wraps Feb 22. Hei again early April at 247 Congress Street. LEARN MORE

Free shipping on orders over $150. SHOP NOW

Hei, newcomer! 10% off your first haul with WELCOME10.

Hei-Hey is where design and joy meet — a Maine shop for the design-obsessed and delight-inclined.

Online & in shop.

Spend $150, get $20 gift card.

Spend $100, get $15 gift card.

Spend $75, get $10 gift card.

We're moving. You benefit.

Now or Never-ish

Good design, better prices

Not Goodbye. Just Scooting.

A New Hei-Hey is Coming.

Pop-up ends February 22. Reopening early April at 247 Congress Street.

Cozy on Sale

Hats, mittens, scarves. All 30% off while the cold still means business.

Just In (and Into It)

Finds we’re falling for, and think you will too.

New Colourful Home $35.00

Randa cotton tote bag by A World of Craft with hand-printed stripes, showing vertical stripes on one side and horizontal stripes on the other, featuring shoulder-length straps and a zippered inner pocket.

Randa cotton tote bag by A World of Craft with hand-printed stripes, showing vertical stripes on one side and horizontal stripes on the other, featuring shoulder-length straps and a zippered inner pocket.

Randa Bag $45.00

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The Curious Bookend & Doorstop $56.00

The Curious Bookend & Doorstop - color variant: Black Striped

The Curious Bookend & Doorstop - color variant: Raw-Nature

Wooden puzzle box made of natural beech wood with sliding shape pieces in soft Scandinavian colors, designed for toddlers ages 2 and up.

Wooden puzzle box made of natural beech wood with sliding shape pieces in soft Scandinavian colors, designed for toddlers ages 2 and up.

Wooden Puzzle Box $50.00

Tiny Heart Pouch by K Studio made of natural flax linen with a small red stitched heart, zip closure, and slim rectangular shape on a neutral background.

Tiny Heart Pouch $36.00

Randa Purse by A World of Craft in mustard-and-blue striped cotton with snap closure, Fair Trade handmade in India—perfect for cards, coins, or gummy bears.

Randa Purse by A World of Craft in yellow-and-gray striped cotton with snap closure, Fair Trade handmade in India—perfect for cards, coins, or gummy bears.

Randa Purse $28.00

Randa Purse - color variant: Yellow / Grey

Randa Purse - color variant: Mustard / Blue

Set of 2 Minidot Candles by A World of Craft. Hand-painted polka-dot tapers, 23 cm tall, Fair Trade, colorful design with 7-hour burn time.

Minidot Candle Set From $18.00

Minidot Candle Set - color variant: Light Blue / Red

Minidot Candle Set - color variant: Mustard / White

Minidot Candle Set - color variant: Pink / Orange

Minidot Candle Set - color variant: White / Red

Fina Fox handmade cotton stuffed toy with kapok filling, Fair Trade, eco-friendly, cheeky woodland fox.

Fina Fox handmade cotton stuffed toy with kapok filling, Fair Trade, eco-friendly, cheeky woodland fox.

Fina Fox $38.00

Widestripe Kitchen Towel $22.00

About Us

It starts with a Hei-Hey, and we’re just getting going.

Hei-Hey is the brainchild of a designer with a felt-y past and a soft spot
for craggy coasts, cold dips, and purposeful design with a dash of everyday magic.

The Hei-Story

Shop all products

Nordic-inspired, Design-forward

Born from the North, made for everyday life. Honest, timeless, and quietly joyful.

Sustainability-minded

Made to last, not landfill. Because timeless design shouldn’t come with an expiration date.

Curated by Our Founder

Handpicked by a designer who still gets butterflies over beautiful things.

How did Hei-Hey grow out of a design career?

Our founder’s 20-year detour through architecture and design could’ve led anywhere, but a first-job friendship with a Finn made her fall hard for Nordic style. Bold colors and patterns, clean lines, everyday magic…it’s basically her love language.

Learn more

Good news travels fast. Sometimes two doors.

Good news travels fast. Sometimes two doors.

February 01, 2026

Tiny move, big feelings. After our pop-up, Hei-Hey is scooting two doors down to a long-term home at 247 Congress Street. Reopening early April.

Showing up, even when it’s small

Showing up, even when it’s small

January 30, 2026

I usually use “we” when I talk about Hei-Hey. And while there is a fantastic (very part-time) employee involved, truthfully, Hei-Hey is mostly just me. I grew up in Wisconsin, where many of my friends...

Holidaying in Portland, Maine? We are too.

Holidaying in Portland, Maine? We are too.

December 01, 2025

So this wasn’t the plan, but an opportunity literally popped up and we said yes.Hei-Hey is popping up from November 20 to February 22 at 251 Congress Street. Short and sweet: this is our first...

Hei-Hey is finally here!

Hei-Hey is finally here!

November 27, 2025

We've been dreaming, scheming, and unpacking boxes for months (so many boxes). And now it's official: Hei-Hey is open! Our shelves, both digital and IRL, are filled with Nordic-inspired, Maine-rooted design goods made for real life...

As Styled by Hei-Hey

Where hygge meets “hey, that’s cute.” A little Scandi calm, a little Maine charm, and a whole lot of everyday magic. Proof that cozy and cool can absolutely share a room.

Blu Kat Checker Serving Tray in lilac and olive check pattern, available in two sizes (27 × 20 cm or 31 cm round). FSC-certified birch veneer, handcrafted in Sweden.

Kat Checker Serving Tray, 27 × 20 cm, in peach and tulip check pattern. FSC-certified birch veneer, handcrafted in Sweden.

Checker Serving Tray $28.00

Checker Serving Tray - color variant: Burgundy / Cream

Checker Serving Tray - color variant: Lemon / Seafoam

Checker Serving Tray - color variant: Lilac / Olive

Checker Serving Tray - color variant: Peach / Tulip

Checker Serving Tray - color variant: Sea Salt

Pine Sculpture Diffuser $259.00

Pine Sculpture Diffuser - color variant: Black

Pine Sculpture Diffuser - color variant: Natural Birch

OYOY Rosy Rabbit Cushion in denim-style organic cotton, soft bunny pillow for kids’ rooms or playful adult spaces.

OYOY Rosy Rabbit Cushion in denim-style organic cotton, soft bunny pillow for kids’ rooms or playful adult spaces.

Rosy Rabbit Cushion $50.00

Waiting at Arts et Métiers Poster by Sofia Lind. 50 × 70 cm Scandinavian art print featuring a Paris metro scene with muted tones and seated figure.

Waiting at Arts et Métiers Poster by Sofia Lind. 50 × 70 cm Scandinavian art print featuring a Paris metro scene with muted tones and seated figure.

Waiting At Art Et Metiers Print $70.00

Checker Serving Tray

Pine Sculpture Diffuser

Rosy Rabbit Cushion

Waiting At Art Et Metiers Print

Checker Serving Tray

Pine Sculpture Diffuser

Rosy Rabbit Cushion

Waiting At Art Et Metiers Print

Home 128 products

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Kitchen 115 products

Donna Wilson Leaf-shaped cotton bath mat, quirky green bathroom rug.

Bath & Body 22 products

Handmade porcelain poppy red and lilac soft square earrings by Jenna Vanden Brink, bold color-blocked statement studs with hypoallergenic backs.

Accessories 66 products

Paper Goods 113 products

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Kids & Babies 42 products